Olio cover

looking at chinese dragons, the looping form and movement. I have been drawing curving cats and combined the two forms of a elongated cat.

After a recent trip into the forest, I was captured by the light and the magic of the atmosphere with the birds tweeting. Combeine this magic with the fleeting moment of seeing a fox scatting between the trees. I have added a shadow of the fox transformed into a wolf or similar larger animal. 

Colours - the cool colours of the trees and the contrast of the hot coloured fox.

Storyboarding

with Fumio - Tuesday 15 dec.

Photoshop-
All files name in order e.g. 001 002

For multiple same actions -
Window - action - levels
Red button = recording. Edit levels or whichever needs doing - press stop.
Open other images and press actions, tick action wanted and play.

Have in folders ....

• Original roughs
• additional images, edit and play
• edit (Photoshop files)
• PDS files

Layer up with bleed guides. Work with Canvas size to actual working size.
Make a Bleed layer guide - select area, fill stroke and make it to 5px or something.

Put all images on top. Separate layers.
Make into a PDF, save as jpeg into PDF FOLDER
Action button works with saving a well.

MAKE A PDF

Automate - PDF presentation - browse- all files - compression= high/max - file size = small

INDESIGN

 Edit guide lines in MASTER - edits all pages.
Frame 1 is blue. Content is red. Fit content to frame.
Export to PDF.

COLOUR

Paste on top of dummy.

BE ORGANISED, LABEL EVERYTHING.

Business cards

To me, I don’t think these business cards are as effective as they could be ...

fronts
Jan Knibbs, Elsiebelle, Beau Rocks.
Spotted Cow Creations, Kate Chidley, Amber Designs.

Knibbs - her front design has 4 contact details, and a description of what she does. The image is effective in showng what her work looks like, however on the back, it is plain. I feel the design could be improved by removing some of the front from a cluttered design, and placing them on the back.

Elsiebelle - An attractive card, but the font and amount of text takes away any first impression. 

Beau Rocks - A stunning photo, but the website in the white font is obscured by the colours in the photo behind. The back, the information is all at the bottom, in pale writing.

Spotted Cow Creations - A simple card, but what is their products? Having searched their website, they sell silk daisy chains. But  having forgotten this, their card doesn’t hold any prompts.

Kate Chidley - a single image on the front is quite powerful, sowing her quirky twist, although the back is too full of text. However she has got her website in large font which redeems itself.

Amber designs - On an attractive card, although too flimsy and would crease easy. The black ink has been absorbed by the paper and appears dull.

backs

Beara Beara ,  Tyro laser , The Darkwood,  Lella Dey,  Jackie White.

Beara Beara - Leather goods, simple design that fits. Simple design on the back with details. The details could be a bit larger. The font is in a brown colour, fitting for the theme.
Tyro

Business cards

There has been a few local markets on recently, and I have looked at their stalls, business cards and tock. I have asked about how they set up and  what are the best methods they find to advertise.

One of the stalls at the Suffolks street market was http://www.chunkichilli.com

There is a great sense of humour within the designs, most have quirky outfits and bright colours.

Lots of different animals were featured, including a kangaroo and joey.

Add caption

She has around 200 knitters based in China, who work from her designs. They use organic cotton wool.

Domain name

I have purchased
naomipowell.com
at £26.89 (inc VAT) for two years.
off of https://www.123-reg.co.uk

Buisness cards designs

Handmade- 

letter press . . . embossed, screen print. feel the texture. Print with gold or build layers.

Printed digital - 

Moo.com square, rectangular, rounded corners, laminated and thick. Mini cards.
Local printer - Awesome merchandise,

Ask for samples pack!!!

Look at the back - layout, font.

name, website, email

twitter, instagram

Icons and branding- 
Puma - fast, energetic, strong.  We looked at tiny snippets of logo to see how recognisable they were - a lot of them we knew straight off just from the colours or font.
Think about what type face and images, Logo? Whats it suggest? What does it say about you?
Get different reviews about your images, see how they react.

Analyse two different branding packs -

Waitrose ‘love life’ - green - healthy. simple, different font - got ‘fancy font’. Sliming stripes. Calories are large font - for ‘health conscious’. Maybe for women who want to lose weight - CALORIES SLIMMING. Looks like Asda because it’s green. Minimalistic.

Ainsley Harriet cup soup. -  font is in blue ... doesn’t suit the warm vegetables. Calories still on front. dark box. Ainsley featured on front with signature - buying from Ainsley. Too much going on. Competition o the front.  Inspired by traveling - different flavours.
Nutritional information and competition are same size. Blue and black, masculine colours. Have Facebook and twitter information.

chocolate =  tesco own dark chocolate - percentage big. Cardboard box is nice. Stacked chocolate. Graduated orange, mentions Ivory Coast.

Other has flowing text, like cadburys, red matches with cola. Has the rainforest alliance logo on it. Only 45% cocoa.

Walkers sunbites - calming, natural home grown, multi grain, pushing forward homegrown. Natural flouring that ‘charming’. ’Tiny bursts of outstanding pleasure’

Friendly. Wheat fields and natural sun from the sun logo. Walkers logo is very small.

Walkers cheese and onion - , Bold text, British potatoes, fresh. Traditional. 

Matt finish is nice.

Gin and tonic,

Greenalls - Type in simple, fresh green colour, younger and more modest. Logo is like a Bristish flag, London based gin. Rebranded in 2009. Logo on the back too so you still know who it is. Information is nicely done.

Gordons gin is established ‘ on front’ whilst the other is on the side. Gordans has brand on front and trademark simple. 

Cookies. Maryland, Glowing, out of the oven. Maryland doesn’t actually say Cookies, but has the tag line ’nations best cookies’.   Font is bolder than Tesco - Tesco is plain and simple. Tesco is font is a meh colour, this is what you get. Quantity not quality.